Are you struggling to sell your products or services? In this video, Amanda Abella, the founder of Make Money or Honey and a top female sales trainer, discusses potential reasons why clients may not be buying from you and how to fix it.
One reason may be that you simply don’t want to be selling the product or service anymore. It’s important to be passionate about what you’re selling in order to effectively market and sell it.
Another reason could be that your offer isn’t meeting the needs of your clients or the marketplace. Instead of creating an offer from your own head, consider talking to your potential clients and customers about their struggles and creating an offer that addresses those issues.
Additionally, you may be selling to the wrong audience. Make sure you understand who your target audience is and tailor your marketing and sales efforts towards them.
The next reason clients aren’t buying from you may be because you do not know how to express the value of what you offer. Many people will start selling their offers based on logistics and features rather than how their product or service can solve a problem or help the buyer get what they want. We do a deep dive into how to communicate the value of your offers in our Persuade to Profit program.
Finally, the reason clients are not buying from you may be because you have not built enough trust with them. Learn how to build rapport either through conversation or with your marketing – ideally both.
In conclusion, there are several reasons why clients may not be buying from you. The good news is once you identify the problem you can easily troubleshoot and fix it.