When running an online business you will inevitably run into a tech learning curve. It’s just part of the game. If we lived in a perfect world every tech gadget and service would run smoothly at all times, but we don’t.
I often times have to coach clients around the tech learning curve of building a brand online. Some are writers who are trying to figure out how WordPress works. Others are network marketers who are starting to realize the power of email marketing. Whatever the case may be, the point is in the new world of work you need to learn to work with technology.
Part of learning to work with technology is to know what you should do when the tech gods are against you. Meaning, nothing seems to be working.
Let me give you a sneak peek into my business to give you an idea. In the first quarter of 2015 we were making a lot of upgrades that were in alignment with my goal of going pro.
That means we re-did the branding, we upgraded our email marketing service, we got an accountant who hooked us up with Quickbooks (and a merchant account) and we basically had to tear apart and rebuild the entire backend of the business.
As the universe would have it, we ran into a lot of technological issues, including:
1. Our business email not working for a few weeks. (And us not knowing about it until a reader pointed it out!)
2. Having issues with my Quickbooks account when I tried to connect the merchant account.
3. Tech issues during live workshops where people could not get on to the call and a recording didn’t happen.
4. The massive tech learning curve that is Infusionsoft – and having to learn it very quickly because I had 250 new coaching leads from one day to the next.
5. Glitches with the online calendar while we learned to hook it up with Infusionsoft.
6. My entire site going down a couple of hours before the re-launch.
The list goes on. And while I could go on for days, that’s totally not the point. The point is what to do when this stuff inevitably happens – because it will happen.
1. Realize a tech learning curve is not a reflection on you as a business owner.
I have a confession to make. I run an online business and I am terrible with tech. My entire family either works in IT or computer programming, but that gene clearly skipped me.
If you don’t believe me ask my team. I am constantly messing something up.
However, this does not deter me from running an online business. Not one bit. I know I am damn good at what I offer to the world through my business, even if tech isn’t my strong suit.
2. Ask for help.
I used to get really worked up over technical mishaps. The good news is at this point I’ve been through so many of them that they no longer phase me.
How did I get to this place? I started asking for help.
Something on the site not working? I ask my web designer for help. Quickbooks being a pain? I text my accountant. That whole situation with the email going down? I call tech support.
(P.S. I highly recommend Bluehost for web hosting. I’ve been using them for 5 years and they’re tech support fixed our email issue in a matter of 48 hours. Click here to go through my affiliate link.)
The point is I stopped wasting time trying to figure it all out myself and instead started asking for help. With time I realized that eventually everything gets resolved.
3. Always have a back up.
Last year I learned the hard way that I always needed to have a back up for tech stuff. My internet provider kept going down for hours at a time, and when you’ve got deadlines for editors it can be a writer’s worst nightmare. I got myself a Karma mobile hot-spot and whip it out every time I run into an internet issue.
Earlier this year when I taught a workshop for 250 women and the recording didn’t work I had a pre-prepared podcast already recorded to send to participants just in case.
When the business email stopped working for a while we already had a Gmail account connected with it thanks to Google Business Apps.
All my files with the various members of my team are kept on secure cloud systems like EfileCabinet or on project management platforms like Basecamp.
The point is to always have a back up for those times when something goes wrong.
What do you do when you run into a tech learning curve? Share in the comments below!
And if you know anyone who struggles with the tech side of their online business feel free to send this to them.