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Although I’ve been blogging for quite some time, and although I’ve always had an active social media presence, it really wasn’t until relatively recently when I started heavily investing in social media.
If you follow me on social media, you’ll notice my Instagram and Twitter accounts have grown by a few thousand followers in the last couple of months. If you’re on Pinterest you’ll notice I’ve become far more active. And, if you’re on Facebook, you may have seen a sponsored post or two from my Facebook fan page.
This is no coincidence. I’ve spent that last couple of months learning as much about social media marketing as possible by taking classes created by colleagues and attending local workshops. I also watched a webinar by Comcast Business solely dedicated to how small business owners can use social media. I’ve been applying everything I’ve learned, and I’ve seen some incredible results.
When is it time to start investing in social media?
While I used to be somewhat adamant about not spending time and money on social media, I’ve come to realize that there’s a time and a place to do so. Maybe it’s not in the very beginning of your business when you should be focusing your time on closing as many sales so you can so you can pay rent, but eventually, you’ll need to invest time and money into social media marketing in order to grow your business.
Up until this point, I was preoccupied with a rebrand and just getting my business off the ground. I still used social media, but it was limited. Now, that the business is doing well (it brought in over five figures last month), I can start investing more time and money into a social media strategy in an effort to grow my business.
Here are just a couple of the ways social media has improved my business just in the last couple of months.
I tripled by blog traffic in two weeks.
This is mostly thanks to Pinterest, but a couple of boosted posts on Facebook have a lot to do with this as well. More blog traffic equals more email subscribers (leads and potential customers) and more ad revenue.
At this point, I’m simply focusing on subscriber numbers for an upcoming launch where I plan on re-opening the Make Money Your Honey Academy. The next step is to create a full-on sales funnel using Facebook ads when the membership site reopens.
Social media starts the sales process.
Since becoming heavily engaged on Twitter and Instagram, I’m always in some sort of a conversation with someone about what kind of content and products they need in their lives. I can then use this to create new offerings and podcast episodes. I also have people sending me more messages than ever with their own questions about business and money.
The point is I’m in constant conversation with potential leads via social media. Some of them have turned into people who’ve purchased books and classes. Others have inquired about coaching with me. Before engaging as much as I have been, there were a lot more crickets in my inbox.
Where to Learn More About Social Media
There are tons of places to go learn about investing in social media, but a great place to start is in the free Comcast Business Community. They have classes, guides and resources to help small business owners with their social media needs. Rather than spending countless hours on different blogs, Comcast puts everything in one place for your convenience.